Are Promotional Products?
products are useful and/or symbolic products which are used
in advertising and communication as communication vehicles,
goodwill reminders, signs, gifts and incentives.
Use Promotional Products?
Eight Uses of Promotional Products
Reinforce marketing of existing products, services, facilities
Recognize employee performance
Promote trade show traffic
new products, services, facilities
Stimulate employee sales performance
Stimulate employee productivity
Are Promotional Products Used?
Relations & Events
Safety & Education
Ad specialties have these key elements:
advertising or promotional message
on (or with) a useful item
with no strings attached
Give a useful item with some strings attached
(e.g. buy this book and get a free bookmark) and the item
becomes a premium. A promotional product is a premium when
it is offered as an incentive to produce a specific action.
Plaques, service pins, trophies, award jewellery
and other gifts that signify performance or honours can
be categorized as recognition awards.
Typically given by businesses to customers
and employees, and occasionally, to influentials and suppliers.
context used here, business gifts are not extravagant gifts
reasons cited by companies are: to thank customers, to develop
business, to recognize employee performance and longevity,
because customers expect them, and others.